You know how a lot of people and even videos on YouTube all have a “Top 10 Rules” of some famous entreprenuer?
Well I have my own list of Top Rules.
There are actually 18 of them to be exact.
And if you can guess why the number 18, you will get some extra brownie points. 😉
The one I wanted to talk about today is actually number 11.
DON'T SELL CRAP!
And the reason I wanted to talk to you today about this is because, one of my friends was marketing a course about marketing automation.
And I went through the course to give my opinion.
It is the worst program I have ever seen (sorry John).
I told him this and he still persisted that he was going to continue selling it.
He is making quite a lot of sales, but his refund rate is insane.
He has already begun to have problems with his merchant due to the excessive amounts of refund requests.
This not only pisses people off (buying crap), but it also gives you a horrible reputation to boot.
If what you are selling isn't good info, don't sell it.
Redo the product from the ground up if necessary.
I myself have had to do this on a number of occasions due to me not being satisfied with the results.
If you want customers, and want them to be never-ending customers of yours and want them to rave about you to everyone they know….don't sell crap.
It doesn't have to be something that is “perfect” and is the best thing in the world. But it does have to be good and help the customer solve their problem.
If it is confusing and essentially sh!ttt, you are not going to be in business very long.
If you would like detailed help in creating your BEST product, and making sure that it meets the best criterias, click the link below to check out the Inner Circle where we help entrepreneurs do just that.
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