Lose Money w/ Funnelhacking – We Live Marketing Show

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Are you Funnelhacking? Or are you a funnelhacker? If so, you most likely are losing more money than a not so bright gorilla playing the cryptocurrency game.

We Truly don't believe in the current idea of Funnel hacking. Most Funnel hackers outright STEAL other peoples content and call it their own. They will completely rip off other marketers with this lame idea that if they do, they are going to be rich in no time.

Funnels are fantastic. But you don't need to steal anything. Funnel-hacking is really about Inspiration and reverse engineering the process.

Watch the full video to learn more.

Transcription:

0:00:00.000,0:00:04.830
Are you a funnel hacker? Do you do funnel
hacking? If so you might be losing more

0:00:04.830,0:00:15.789
money than a not-so-bright gorilla
playing the cryptocurrency game

0:00:17.960,0:00:23.300
hey what's up everybody this is the
inaugural podcast of the we live

0:00:23.300,0:00:28.700
marketing podcast I am Karma Senge and
I am Eddie Sand. what's up Eddie how you

0:00:28.700,0:00:32.360
doing buddy was going on congratulations
man

0:00:32.360,0:00:39.140
the new podcast yes congratulations to
you you're part of it too yeah this is

0:00:39.140,0:00:43.790
exciting this just happened to it just
happened this is the best part of this

0:00:43.790,0:00:49.790
it just happened yeah you know I've
wanted to do this for a long time more

0:00:49.790,0:00:54.220
than a year and you know before that I
actually had a really successful podcast

0:00:54.220,0:00:58.850
the Supercharge Your Trading podcast and
we were actually the number one currency

0:00:58.850,0:01:05.600
trading podcast in the world and you
know ever since I did that you know I

0:01:05.600,0:01:10.580
wanted to create this marketing podcast
and it just it never happened but you

0:01:10.580,0:01:17.780
know now now you know due to certain
events happening here we are that's it

0:01:17.780,0:01:24.680
man and we love marketing so yes We LIVE
Marketing oh that's right we love it we

0:01:24.680,0:01:29.540
live it that's right you know this is
all we do you know all we do is market

0:01:29.540,0:01:35.990
market markets so let's talk about this
funnel hacking stuff today because it's

0:01:35.990,0:01:39.890
out there it's still out there
it is and you know what I don't know if

0:01:39.890,0:01:47.689
if you can see it but I actually wore a
special shirt today funnel hacker on it you

0:01:47.689,0:01:55.900
know and you know I I wear this shirt on
purpose is for this inaugural episode

0:01:55.900,0:02:01.220
but yeah let's talk about funnel-hacking
you know what people think

0:02:01.220,0:02:07.759
funnell hacking is and you know the good
aspects of funnelhacking the bad

0:02:07.759,0:02:13.910
aspects of funnel hacking I think
personally I have a lot more bad issues

0:02:13.910,0:02:18.260
you know I have problems with this
so-called funnel hacking you know

0:02:18.260,0:02:22.970
everybody's going around with but you
know let's just sort of put what are

0:02:22.970,0:02:27.919
your thoughts on on for yeah all right
so I think you're right so so just in

0:02:27.919,0:02:32.360
case people don't have a clue what
final hacking is all it is is you're

0:02:32.360,0:02:39.680
really looking into other marketing
sales funnels from companies or brands

0:02:39.680,0:02:47.780
in you reverse engineer their successful
funnel if you find one but what's the

0:02:47.780,0:02:50.990
funnel what's the funnel
so I finally may not know what if I so

0:02:50.990,0:02:56.210
yeah you're right you're right so the
funnel look at it this way is a starting

0:02:56.210,0:03:03.530
point of you talking about your company
to a potential customer and you take

0:03:03.530,0:03:08.960
them through a process so if you can
imagine a funnel so they go into a

0:03:08.960,0:03:14.180
process through different levels until
they make a purchase so they become

0:03:14.180,0:03:20.390
loyal customers to you or you come all
right is that process you know that that

0:03:20.390,0:03:25.430
process is like different pages
different products and so forth yeah

0:03:25.430,0:03:30.140
everything's starting from your ad that
you're doing or a blog post you know if

0:03:30.140,0:03:37.430
you're doing things the old-fashioned
way not using advertising and I should

0:03:37.430,0:03:41.450
say old old-fashioned you know because I
still do like blog posts and so forth

0:03:41.450,0:03:50.420
but the non-paid method of organic
traffic and you know all the way through

0:03:50.420,0:03:55.250
the sales process of them actually
becoming a customer yeah so that that's

0:03:55.250,0:04:00.200
that's essentially a funnel and you know
my big issue with funnel hacking is that

0:04:00.200,0:04:04.850
you know and I see it all the time in
facebook groups facebook chats and and

0:04:04.850,0:04:08.420
all these different forms and so forth
is that everybody all these

0:04:08.420,0:04:13.700
quote-unquote funnel hackers essentially
believe that all you have to do is rip

0:04:13.700,0:04:18.280
someone off so what that already has you
know a successful (Sales) funnel find them

0:04:18.280,0:04:24.110
essentially duplicate exactly what
they're doing and and they're gonna be

0:04:24.110,0:04:30.800
you know rich and unfortunately it
doesn't work that way you know and you

0:04:30.800,0:04:36.919
know you might be able to copy the the
layout designs but you know there's a

0:04:36.919,0:04:42.980
lot of things that I see on the internet
and online that

0:04:42.980,0:04:49.490
people are just outright copyright you
know like they're just stealing yeah its

0:04:49.490,0:04:55.970
content not just the design of the
layout or the idea of what this page is

0:04:55.970,0:05:01.760
doing or saying it is literally like
word-for-word picture for picture layout

0:05:01.760,0:05:07.880
for layout of what these people are
doing and yeah yeah to me that that's

0:05:07.880,0:05:11.810
just you know immoral like I I don't
agree with that at all I once saw this

0:05:11.810,0:05:17.420
one person who is really happy that he
did this book funnel and if you went to

0:05:17.420,0:05:24.140
it literally the only thing he did was
change a few pictures from what Russell

0:05:24.140,0:05:28.520
Brunson (of Clickfunnels) had done with his book funnel
like literally it was the exact same

0:05:28.520,0:05:32.270
word for word content that was on it
maybe maybe a few words here and there

0:05:32.270,0:05:37.400
change but essentially it was he just
swapped out pictures and that was it

0:05:37.400,0:05:42.920
yeah and I just I don't agree with that
yeah yeah yeah no I'm with you I'm I

0:05:42.920,0:05:49.100
think you know that really comes down to
having an understanding of what you're

0:05:49.100,0:05:54.639
getting into first right so so I what
I've experienced is this

0:05:54.639,0:06:00.419
when people find a program a system like
funnel hacking they immediately

0:06:00.419,0:06:07.240
immediately the word the word is just a
mess if someone is not their mindset

0:06:07.240,0:06:09.699
it's not right because hacking what do
you think hacking

0:06:09.699,0:06:16.259
you're stealing their silly something
and you're hacking out your way into

0:06:16.259,0:06:22.780
creating what you want right all right
so that initial introduction to final

0:06:22.780,0:06:26.379
hacking that right there I think most
people you know subconsciously they

0:06:26.379,0:06:31.960
don't they don't understand that really
is not hacking as it is reverse

0:06:31.960,0:06:37.030
engineering everything the studying and
studying things exactly and that's the

0:06:37.030,0:06:40.210
problem is that these people don't
understand that it's it's you're trying

0:06:40.210,0:06:45.370
to reverse engineer the process and the
idea of what they're doing not copying

0:06:45.370,0:06:50.050
them and you know I I don't I don't
blame you know like it was Russell

0:06:50.050,0:06:53.650
Brunson and the Clickfunnels gang that
actually came up with this idea of

0:06:53.650,0:06:59.169
funnel hacking but it wasn't them it was
you know people that were following that

0:06:59.169,0:07:04.379
that that took it wrong that right no
idea became very obscured and and

0:07:04.379,0:07:10.060
convoluted that you know it was just
became a let's just rip this person off

0:07:10.060,0:07:15.370
thing right exactly but again right it
all started with that name and and so

0:07:15.370,0:07:21.339
what one linkage when you attempt to
convince someone who is doing it who is

0:07:21.339,0:07:28.900
involved with what's the company named
Russell's company Click funnels so click

0:07:28.900,0:07:32.830
follows an example right so when when
people are involved with Click-funnels

0:07:32.830,0:07:36.819
and they have that concept with final
hacking it's a little bit difficult to

0:07:36.819,0:07:42.580
try to get them to understand that look
you you actually do have to work oh yeah

0:07:42.580,0:07:49.930
you do have to take time to study
whatever it is that you're going to hack

0:07:49.930,0:07:58.300
right well quote you know study it
research it study some more practice and

0:07:58.300,0:08:02.529
create your own not just oh I'm here to
make money I want to become a

0:08:02.529,0:08:07.110
millionaire and get our little
so whatever it is that they give away

0:08:07.110,0:08:12.270
and the quickest the better do you ever
see that mean that was like you know oh

0:08:12.270,0:08:16.830
you know I put together my funnel you
know two weeks ago and I'm still not a

0:08:16.830,0:08:23.070
millionaire I knew this was a scam you
know like I was just laughing my hat off

0:08:23.070,0:08:27.590
I was like guess that that's it right
there you know

0:08:28.070,0:08:38.010
yeah well okay so so we see so far the
subconscious habit of reading hacking

0:08:38.010,0:08:41.430
and how that's gonna mess things up when
you first start if you're not ready or

0:08:41.430,0:08:45.480
understand the other thing is what you
said right it's like they're ripping

0:08:45.480,0:08:52.640
people off or ripping the brands or the
company off right and then we come to

0:08:52.640,0:08:59.880
this third area where some of them are
just like you said he's not working you

0:08:59.880,0:09:03.920
know like they almost think is an
automated system where you just

0:09:03.920,0:09:08.340
understand frontal hacking and click a
button and all of a sudden just go it's

0:09:08.340,0:09:14.280
just gonna work and no yeah put up fight
put up five pages and I mean you put up

0:09:14.280,0:09:18.990
five pages in your you know easily make
a hundred million dollars right exactly

0:09:18.990,0:09:28.470
not and so so you know I guess let's see
if we can find something good how about

0:09:28.470,0:09:34.410
that you know because if that's the bad
why would anyone want to actually do

0:09:34.410,0:09:41.370
funnel hacking well I understand the
idea of funnel hacking and that is you

0:09:41.370,0:09:44.670
know supposed to be that reverse
engineering you know going through a

0:09:44.670,0:09:50.820
person's because I've done it myself you
know you know my mentor Frank Kern he

0:09:50.820,0:09:54.960
had this book funnel going and he still
he still runs his book funnel and I

0:09:54.960,0:09:58.860
actually bought you know all the
products and everything like that went

0:09:58.860,0:10:05.040
went through it but it was the idea of
one I'm not gonna rip him off but I want

0:10:05.040,0:10:12.800
to understand what he's doing why he's
doing it and how I can

0:10:12.800,0:10:19.220
engineer it for you know my business
which is communauté at the time it was a

0:10:19.220,0:10:25.310
very completely different business but
it was you know you have to understand

0:10:25.310,0:10:31.820
what they're doing and why they're doing
it you know and and and that that's the

0:10:31.820,0:10:37.070
good of funnel hacking is that you know
I I guess I could consider myself a

0:10:37.070,0:10:42.350
funnel hacker because I've done it and
you know hacking of course is just you

0:10:42.350,0:10:49.070
know a term very very popular term
nowadays but it's just it's just that

0:10:49.070,0:10:53.180
reverse engineering of the process and
you know freight current being one of

0:10:53.180,0:10:58.370
the absolute best marketers Russell
Brunson is as well and you know I've

0:10:58.370,0:11:02.269
gone through a lot of his funnels to
make sure you know to see what he's

0:11:02.269,0:11:06.320
doing
why he's doing it and so forth and I've

0:11:06.320,0:11:12.620
got some great great ideas from it but
it's just that reverse engineering of it

0:11:12.620,0:11:17.570
study study study and research you know
ask questions hey why did you do this

0:11:17.570,0:11:23.140
because I got us Frank that I was like
hey why did you do this at this point

0:11:23.140,0:11:28.370
you know in your funnel why not have
that second upsell you know why did you

0:11:28.370,0:11:32.839
do this why did you do that you know why
is it why is your butt green instead of

0:11:32.839,0:11:38.240
rent you know you know all these
different questions and that but that's

0:11:38.240,0:11:42.020
what it's about it's it's the learning
process so that you can implement it in

0:11:42.020,0:11:48.940
your own way not let me just duplicate
it you know right right so it's not

0:11:48.940,0:11:55.570
duplication its implementation of what
you're learning and it's it's it's not

0:11:55.570,0:12:00.589
duplication its inspiration whoo oh you
should write that down

0:12:00.589,0:12:06.350
yeah well I got a quarter that's a
that's a that's a Twitter right there

0:12:06.350,0:12:11.959
okay so if you're watching right now go
ahead and twit that so twitter twitter

0:12:11.959,0:12:17.149
twitter that's a twitter tweet it you
know nothing about you know nothing

0:12:17.149,0:12:22.880
about Twitter D sweetie
pío pío tweet three I don't care just

0:12:22.880,0:12:26.240
that's that's the twit for the day
that's the trick

0:12:26.240,0:12:31.730
week there you go ma'am there you go I
wrote that down it's not duplication

0:12:31.730,0:12:38.209
it's inspiration
Bell beautiful alright so coming back to

0:12:38.209,0:12:43.910
what you were saying what what you guys
are making right now yeah if you just

0:12:43.910,0:12:48.320
listen to what karma was saying and I
think those are the key ingredients to

0:12:48.320,0:12:51.950
funnel hacking and we're going to keep
using funnel hacking because that way

0:12:51.950,0:12:57.649
you know you understand the whole
concept of it so number one I wrote it

0:12:57.649,0:13:02.240
down it's first of all you're doing it
because you want to learn how how is it

0:13:02.240,0:13:08.330
done right so like what's happening you
know and how are they doing this and

0:13:08.330,0:13:14.120
then the other thing is why right so so
why are you doing this you know what's

0:13:14.120,0:13:18.709
going on what would you say why is it
red in that green or vice versa yeah you

0:13:18.709,0:13:24.320
know if you only do if you only figure
out what they're doing it really stops

0:13:24.320,0:13:28.100
the learning process once you've you
know realize okay they have five pages

0:13:28.100,0:13:32.810
up they have an upsell they have a down
sell they have a second upsell and then

0:13:32.810,0:13:39.890
a a page dedicated to get you to join
the webinar like what once once you do

0:13:39.890,0:13:45.649
that and and that's out of the way the
learning process stops mm-hmm you know

0:13:45.649,0:13:52.880
and you know it's it's the understanding
of why mm-hmm did they set it up that

0:13:52.880,0:13:57.410
way yeah yeah and I think that's what we
need to start with that's why cuz I

0:13:57.410,0:14:03.800
actually wrote what why how however I we
should start with first of all what is

0:14:03.800,0:14:08.060
it that you're going to do what is it
that you decided to go hack right

0:14:08.060,0:14:14.029
alright if you have an understanding of
that topic subject or brand okay how how

0:14:14.029,0:14:17.420
is it that they're doing it because now
you're focusing on how they're working

0:14:17.420,0:14:21.050
things around them you know how is it
that they're communicating with their

0:14:21.050,0:14:25.520
customers their leads or whatever it is
that you're you're looking at then why

0:14:25.520,0:14:30.440
why they do it right so I've seen a lot
of post and let our advertising on

0:14:30.440,0:14:35.900
Facebook where as a matter of fact Frank
right he did this he showed us why he

0:14:35.900,0:14:39.980
did it and it was that he had a picture
of

0:14:39.980,0:14:45.440
himself like the surfer dude and then
all the sudden he had a picture with a

0:14:45.440,0:14:50.810
very professional cut hair nice looking
and and so he met he said that you know

0:14:50.810,0:14:55.940
he was the same dude either way but
people were attracted to this one so why

0:14:55.940,0:14:59.840
why did he have two things out there
well first of all he was testing but

0:14:59.840,0:15:04.940
other other thing he tested was that it
was better for him to be nice dressed

0:15:04.940,0:15:10.730
then it was not too however the cool
thing was that he said at the beginning

0:15:10.730,0:15:15.320
of his career the surfer do work just
fine

0:15:15.320,0:15:20.270
oh thanks lutely right so so you know
this is why you need to understand why

0:15:20.270,0:15:24.980
is it that you're now wearing this or
that or or why is it that you're taking

0:15:24.980,0:15:28.580
a picture with your wife coming out of
the plane or you know what I'm saying

0:15:28.580,0:15:34.040
like wow why they do that and then you
get to what they're doing so now you're

0:15:34.040,0:15:38.840
getting to the reverse engineer okay
like you said you know they've got five

0:15:38.840,0:15:44.420
pages earlier this up so here back in
there the email comes saying you know

0:15:44.420,0:15:49.040
now you take a look at what they're
doing and now you start your own and I

0:15:49.040,0:15:54.770
think that should be follow hacking not
yeah absolutely and and and then on top

0:15:54.770,0:16:00.530
of that you know you mentioned you know
back in a second ago you know that

0:16:00.530,0:16:04.280
that's something that a lot of these
quote-unquote funnel hackers are missing

0:16:04.280,0:16:10.730
is this back-end you know they have the
upfront funnel you know similarly it

0:16:10.730,0:16:15.860
could be like the tip of an iceberg
right they they have the the front-end

0:16:15.860,0:16:19.220
funnel that top part of the iceberg
that's sticking out of the water and

0:16:19.220,0:16:26.090
they're missing the entire back-end
which is the big base of the the bulk

0:16:26.090,0:16:31.730
majority of the iceberg and you know if
you make let's say you make a hundred

0:16:31.730,0:16:37.490
thousand dollars on that front end
funnel you know you essentially could

0:16:37.490,0:16:43.850
potentially make ten million dollars if
they just had a back-end but all they're

0:16:43.850,0:16:47.960
thinking is is you know this front-end
funnel oh I've got a you know create

0:16:47.960,0:16:55.400
this you know lead magnet that sends
them to you know a what they call

0:16:55.400,0:17:01.820
tripwire product don't don't like that
term but that that's for another day and

0:17:01.820,0:17:05.870
then that's going to go to an upsell and
then a downsell and then another upsell

0:17:05.870,0:17:08.720
and then maybe shoot you over to a
webinar page and a thank-you page and

0:17:08.720,0:17:13.760
like that's it you know and they're like
okay that worked you know great let me

0:17:13.760,0:17:19.760
go build another front and funnel for
something else and you know you're gonna

0:17:19.760,0:17:26.450
make this much money a very small amount
of money if you're doing that but you

0:17:26.450,0:17:33.560
need that huge never-ending back-end
that that's what's really gonna make you

0:17:33.560,0:17:39.080
the money because you know most people
if you try to sell them something what

0:17:39.080,0:17:44.420
is their initial reaction going to be
don't give it I don't wanna be sold yeah

0:17:44.420,0:17:50.690
no I don't want that you know and and
that's the point you know you know for

0:17:50.690,0:17:57.080
every ten people that come through maybe
you sell one right but if you had a big

0:17:57.080,0:18:03.500
enough back in maybe you could get five
or six more yep you know and that's the

0:18:03.500,0:18:06.320
thing with a lot of funnel hackers and
his funnel hacky

0:18:06.320,0:18:10.549
mindset is that they're just solely
focused on that front and funnel and you

0:18:10.549,0:18:15.679
know I find that very disturbing because
I know from my own experience you know

0:18:15.679,0:18:24.110
I've been in business a long long time
that I would say 90% of everything that

0:18:24.110,0:18:27.019
I've ever made has all been on the back
end

0:18:27.019,0:18:31.309
mmm you know all been on I've made a lot
of money and upfront you know those

0:18:31.309,0:18:38.450
upfront funnels but it's the back end
that that changed my life that that you

0:18:38.450,0:18:45.980
know allowed me to change my lifestyle
and and you know grow and that's what

0:18:45.980,0:18:51.139
people need they need those back and you
know campaigns okay so what so just in

0:18:51.139,0:18:54.980
case you know we need to make sure that
people know what back in in front-end

0:18:54.980,0:19:02.149
means because no they don't well you
know because I could tell you this when

0:19:02.149,0:19:05.389
I first started I heard back and I'm
like what do you mean the back at the

0:19:05.389,0:19:11.629
end like anything of what back yeah so
so in real simple terms right back in is

0:19:11.629,0:19:15.529
practically your ultimate goal that
you're taking your customer to to

0:19:15.529,0:19:22.580
purchase and then thereafter yeah
absolutely you know keeping in contact

0:19:22.580,0:19:29.870
with them and that's not you know
shooting a an email with a hard sell you

0:19:29.870,0:19:35.600
know once a month right it's it's that
constant contact with them you know

0:19:35.600,0:19:41.330
constantly educating them you know
taking them over to an education you

0:19:41.330,0:19:46.309
know video that you know might have a
soft pitch to it and then you know if

0:19:46.309,0:19:53.509
they go to view that then setting up you
know a countdown sequence which you know

0:19:53.509,0:19:57.230
will get them to you know maybe watch
something else

0:19:57.230,0:20:04.730
and we'll pitch them a little bit harder
and then you know repeated emails of you

0:20:04.730,0:20:10.220
know infotainment as been settle says
it's that you know a little bit of

0:20:10.220,0:20:15.440
Education a lot of entertainment you
know we like entertainment but it's just

0:20:15.440,0:20:19.490
that constant contact that you need to
keep with them because eventually they

0:20:19.490,0:20:23.770
will buy
you know I knew about Frank oh my god

0:20:23.770,0:20:29.570
years and years ago like almost 10 years
ago I knew about Frank but you know back

0:20:29.570,0:20:35.029
then you like you said he had the long
hair you know he was driving the van and

0:20:35.029,0:20:42.679
planned you know I was like honestly and
Frank you know if you're listening I'm

0:20:42.679,0:20:52.190
so sorry around for you know Frank and I
are friends and that was like I had just

0:20:52.190,0:20:57.860
asked myself you know how can I learn
from this guy you know how could someone

0:20:57.860,0:21:02.390
light like that teach me you know I
didn't know who Frank was you know I

0:21:02.390,0:21:08.539
didn't know he was the Frank Kern you
know all I do is okay there's this Frank

0:21:08.539,0:21:13.429
guy and and he's supposed to be really
good at this stuff but I just I didn't

0:21:13.429,0:21:17.299
resonate with him I didn't click with
them and then years later I see him in a

0:21:17.299,0:21:22.429
suit haircut speaking and I kid you not
I didn't even know he was the same guy

0:21:22.429,0:21:29.539
at first and then he was talking he
mentioned something and I was like wait

0:21:29.539,0:21:34.610
a second that sounds really familiar so
I went on YouTube and looked it up and

0:21:34.610,0:21:40.669
I'll say oh my god is to say god I was
kicking myself I was like dude if I

0:21:40.669,0:21:45.409
would have listened to him years before
when I first found him yeah knows where

0:21:45.409,0:21:51.529
I would be now I hear you I I think I
got I got him talking about back in well

0:21:51.529,0:22:00.140
that before I say this I wrote it down
so would you say that back end is the

0:22:00.140,0:22:08.799
engagement the continual consistent
engagement to your list it is the

0:22:08.799,0:22:16.779
building the relationship with others

0:22:16.990,0:22:24.700
you know letting them understand that
you can help them with their problem

0:22:24.700,0:22:30.250
that's cool that's cool that's really
good so this is really good and I had to

0:22:30.250,0:22:35.520
stop there because
my understanding when I first started

0:22:35.520,0:22:42.270
online marketing this was back in 2007
and in when I first started I heard

0:22:42.270,0:22:48.810
something like back in but I might bring
I imagined that it was a specific

0:22:48.810,0:22:57.360
product of servers are back in that that
was the end of my funnel and so in now

0:22:57.360,0:23:01.830
when we say back if this makes more
sense than that and again I think that's

0:23:01.830,0:23:06.450
another word that we should change too
because you know building relationship

0:23:06.450,0:23:11.460
is what it's all about in you talking
about Frank Kern you're absolutely right

0:23:11.460,0:23:18.480
because I also met him when he was a
surfer do it I interacted with it I

0:23:18.480,0:23:26.310
liked like you met him back then
yeah because I actually liked him with

0:23:26.310,0:23:31.380
Trey remember Trey he's come yeah yeah
good you talking about aunt in

0:23:31.380,0:23:37.710
fourteener right yeah okay he was them I
think he was the master at that because

0:23:37.710,0:23:43.350
all I wanted to do was watch that next
video with him and Trey and whoever you

0:23:43.350,0:23:47.760
know else was gonna get involved in the
videos that they did dude now I now I

0:23:47.760,0:23:53.280
watch those and I'm just it's hilarious
yeah I thought to say I don't make this

0:23:53.280,0:24:00.030
that this dude is so cool yeah but I
think again I got so caught up with who

0:24:00.030,0:24:06.240
he was and how cool the videos were
because of his relationship you know the

0:24:06.240,0:24:12.210
building relationship eventually I ended
up buying I think it was a camera what

0:24:12.210,0:24:16.380
was the first course that I got but it
wasn't broken and then of course we went

0:24:16.380,0:24:23.040
to his a man and here we are you know so
it was a transition the back end was the

0:24:23.040,0:24:28.260
engagement the build a relationship that
he kept going and going and you know

0:24:28.260,0:24:36.240
here we are so it the back end it and I
actually in my own personal terminology

0:24:36.240,0:24:42.090
I call it a continuation pipeline I
don't use the word backend because it's

0:24:42.090,0:24:46.600
continuous yeah like my my quote unquote
back in

0:24:46.600,0:24:52.330
never ends right ever ever ever ends
you're gonna be getting an email for me

0:24:52.330,0:24:58.240
you know every day for the rest of your
life unless you opt out and even then I

0:24:58.240,0:25:08.320
might call you baby I hate God I'll give
you a special offer but you know that

0:25:08.320,0:25:12.460
that's what it's about and you know I
remember Frank saying something like he

0:25:12.460,0:25:16.750
had some people that were on his list
for like eight or nine years that had

0:25:16.750,0:25:21.309
never bought a single thing from him
mm-hmm and then like nine here eight or

0:25:21.309,0:25:25.750
nine years later they bought one of his
like big courses and so forth I was like

0:25:25.750,0:25:31.510
that's what the backend is for it's you
know and I've had a similar thing

0:25:31.510,0:25:35.440
although it was only like two years had
gone by I had someone following me for

0:25:35.440,0:25:39.130
two years and they they would you know
email me from time to time ask me a

0:25:39.130,0:25:41.799
question and of course I just reply back
to them

0:25:41.799,0:25:46.450
I'm not gonna be that that person that
you know doesn't reply because they're

0:25:46.450,0:25:52.450
not a customer you know no I always
reply to you and and a couple of years

0:25:52.450,0:25:59.250
go by and finally they bought my course
that I was selling only because I

0:25:59.250,0:26:05.200
continued to nurture that relationship
and it's not you know I am NOT a

0:26:05.200,0:26:10.090
believer in just providing content and
nothing more

0:26:10.090,0:26:16.809
you know in my in my continuation or
emails all right in every single email

0:26:16.809,0:26:24.179
you can verify this you've seen my
emails every single email I send out I'm

0:26:24.179,0:26:29.140
selling something mm-hmm
George or not sure yep yep every time

0:26:29.140,0:26:34.659
every single time you you will not get
an email for me for anything without

0:26:34.659,0:26:40.720
trying to sell you something but it's
very soft so you know it's it's here's

0:26:40.720,0:26:46.990
this cool you know story of you know
what happened to me today with my you

0:26:46.990,0:26:52.750
know Facebook ad and this is the lesson
that that I learned from it that you

0:26:52.750,0:26:57.940
could you know take away as well
oh and by the way if you'd like to learn

0:26:57.940,0:27:00.390
more here you know here's a link blah
blah blah

0:27:00.390,0:27:04.020
right right so it's that soft cell but
every single email you know I'm

0:27:04.020,0:27:09.960
constantly selling because if you don't
then I don't fully believe that you are

0:27:09.960,0:27:13.890
helping the person to the best of their
ability to the best of your abilities

0:27:13.890,0:27:20.220
right right if you really believed in
your product you'd be selling it like

0:27:20.220,0:27:24.600
like crazy there nothing that you would
do that you're not trying to picture to

0:27:24.600,0:27:31.730
someone that's right that's right
so okay so back in right so we kind of

0:27:31.730,0:27:38.580
hopefully make sense now if you guys are
still watching so I think listening you

0:27:38.580,0:27:43.140
know listen whatever you're doing so so
if that's the back end if the back end

0:27:43.140,0:27:47.429
is like you call it a continuous
pipeline which I like because it makes

0:27:47.429,0:27:57.240
more sense to see it that way then the
front end is the beginning right if it's

0:27:57.240,0:28:04.169
a continuous pipeline the beginning the
starting point would be what well that

0:28:04.169,0:28:11.700
that front end you know what Franken and
actually I called it you know before the

0:28:11.700,0:28:17.760
line and behind the line right before
the line is everything that comes prior

0:28:17.760,0:28:27.600
to them purchasing something right and
yeah that could be you know your

0:28:27.600,0:28:33.660
advertisement or a blog post a podcast
like this or YouTube video you know this

0:28:33.660,0:28:38.309
is this is also gonna be on YouTube and
you know that could start the process

0:28:38.309,0:28:44.640
it's that awareness of who is this
person what are they about how can they

0:28:44.640,0:28:50.610
help me mmm right and you know
everything through your first initial

0:28:50.610,0:28:56.130
funnel right so that that funnel you
know maybe they learn about you maybe

0:28:56.130,0:28:59.760
they read a blog post and then maybe
they read a second or third block bus

0:28:59.760,0:29:04.470
and then finally they say oh I'm gonna
sign up for that this person is giving

0:29:04.470,0:29:10.050
away 10 free tips to you know generating
a hundred thousand dollars a month with

0:29:10.050,0:29:14.010
email marketing right and then they go
and they sign up for it

0:29:14.010,0:29:19.260
and then you know from that point maybe
that takes them over to you know an

0:29:19.260,0:29:24.810
offer of some sort all right that that
your front end funnel and and so that

0:29:24.810,0:29:31.290
that's that's the front end you know
everything that comes after that is the

0:29:31.290,0:29:38.850
continuation pipeline or the back end
right right the the look that be all I

0:29:38.850,0:29:45.720
can tell you can see it yep there you go
before the line and I'm either a beater

0:29:45.720,0:29:55.620
a okay so so that's good so the
beginning and the there's no end it's

0:29:55.620,0:30:01.950
just a continuous thing really it's a
bachelor funnel that just never stops

0:30:01.950,0:30:06.690
yeah so so you know what I just thought
of the beginning I'm going to write this

0:30:06.690,0:30:15.450
down the beginning and the thereafter
okay that's really what a funnel hacker

0:30:15.450,0:30:19.680
should be thinking about when they're
hacking bim's

0:30:19.680,0:30:26.910
though the way or reverse engineer their
way into creating their own funnel yeah

0:30:26.910,0:30:32.970
you know there's one funnel hacker that
you know pretty much copied Ross one of

0:30:32.970,0:30:40.200
Russell Brunson's you know funnels and I
actually like to see what he had done I

0:30:40.200,0:30:48.360
I knew he didn't do much but you know I
bought into into his stuff IIIi got ass

0:30:48.360,0:30:52.050
course and the course is D so that you
know it's not the best but it was pretty

0:30:52.050,0:31:00.660
decent and I got emails for like six
whole days

0:31:00.660,0:31:07.890
after that I have not heard a single P
hmm and it's like and I didn't buy

0:31:07.890,0:31:15.210
everything either right I bought the
initial offer you know and you know not

0:31:15.210,0:31:20.880
I didn't get anything for you know a
follow-up to the upsell or down sell or

0:31:20.880,0:31:25.890
anything like that you know IIIi got a
couple of little emails for like five or

0:31:25.890,0:31:30.990
six days and then I've never got another
email from them since and it's like oh

0:31:30.990,0:31:36.150
my god yeah that is the that is the
easiest way to lose money to do your

0:31:36.150,0:31:42.540
sales yeah that that's why I said you
know initially when we started this this

0:31:42.540,0:31:48.090
podcast that you're gonna lose money if
your funnel hacking because that's the

0:31:48.090,0:31:52.920
way most funnel hackers do it yeah agree
agree if you do it the way that we tell

0:31:52.920,0:31:59.700
you and you know maybe you do you know
reverse engineer someone else is

0:31:59.700,0:32:05.430
funneled you create your own but you
create you know very very good content

0:32:05.430,0:32:10.710
very very good
you know continuation pipeline then you

0:32:10.710,0:32:16.530
know our quote unquote back-end as
everybody calls it then you can make so

0:32:16.530,0:32:27.360
much more money so much yeah and so this
is good so okay reverse engineer the the

0:32:27.360,0:32:34.650
value that you bring to the front of
your of your funnel and the value that

0:32:34.650,0:32:38.900
you give thereafter with your
continuation

0:32:38.900,0:32:45.330
pipeline like you mentioned so or
continuous pipeline so so right there is

0:32:45.330,0:32:51.780
your fundamental your foundation your
your your base that is exactly what you

0:32:51.780,0:32:56.580
should be looking at when your final
hacking and you know can we name it

0:32:56.580,0:33:00.600
something else they would decide to name
with something else no with a name

0:33:00.600,0:33:07.290
because you know just just to make
things solid you know I'm not I'm not

0:33:07.290,0:33:14.660
big on a name creation of this type of
thing yeah we could call it

0:33:14.660,0:33:21.200
I don't ask and now we'll come up with
you know you know what if you come up

0:33:21.200,0:33:28.789
with another name post a comment under
this video send us you know an email and

0:33:28.789,0:33:34.850
let us know what your thoughts are a
different name other than hacking

0:33:34.850,0:33:38.720
although their final hacking that's
right that's right because personally I

0:33:38.720,0:33:45.770
don't I don't like that term yeah so so
yeah let's hear from us for real for

0:33:45.770,0:33:50.510
sure as a matter of fact you know the
the let's see if we even pick one what

0:33:50.510,0:33:55.130
about that like we look at the comments
and who knows if we pick one they can

0:33:55.130,0:33:57.500
get something from us right like yeah
absolutely

0:33:57.500,0:34:02.900
I don't giving you something if we
picked yours then you'll be recognized

0:34:02.900,0:34:10.399
with a special certain arm I will paint
you Carmine's know to give away things I

0:34:10.399,0:34:15.679
are going to always give away stars like
I'm always giving things as much as I

0:34:15.679,0:34:18.409
can so so we'll see
we'll come up with something that would

0:34:18.409,0:34:23.629
be pretty cool so come up with a cool
name that describes final hacking in the

0:34:23.629,0:34:28.040
terms the definition the description
that we're giving you today yeah yeah

0:34:28.040,0:34:35.090
and I am I'm known for giving our prizes
away and this and that you know I once

0:34:35.090,0:34:42.340
gave a trip to to Paris
tip it to someone just because you know

0:34:42.340,0:34:48.530
I'm not saying that you're gonna get a
trip to Paris but once you start posting

0:34:48.530,0:34:53.210
a whole bunch right away yeah yeah
everybody and their mother should be

0:34:53.210,0:35:01.010
posting idea and we're gonna actually
pick a winner and what we're you're

0:35:01.010,0:35:04.580
gonna get something yeah take a winner
you're picking with it that's right it's

0:35:04.580,0:35:10.369
gonna be fun we're gonna make it fun yes
so yeah okay so we we kind of dealt with

0:35:10.369,0:35:16.850
funnel hacking stuff and funnel hacker
and why you're going to be losing money

0:35:16.850,0:35:21.410
because again it's not focusing on the
right things but now that we share that

0:35:21.410,0:35:26.600
with you I think what can we actually
give somebody right now that they can

0:35:26.600,0:35:29.250
say man this is
info by I want to go ahead and start

0:35:29.250,0:35:32.670
implement something so what what will be
like one one or two things that we can

0:35:32.670,0:35:36.450
give them apartment because that'll be a
question that I would have if I was

0:35:36.450,0:35:41.820
listening to us what do you what do you
mean give them so so getting this year

0:35:41.820,0:35:48.300
you have something other than the
massive about just lay down on them like

0:35:48.300,0:35:52.860
no a mountain falling on them that's
right that's right well because you know

0:35:52.860,0:35:57.030
they got it they got to see it to
believe it kind of thing right so here's

0:35:57.030,0:36:03.060
what what it is we already gave you the
reverse engineer idea we already gave

0:36:03.060,0:36:10.050
you the how why and what you should be
looking at we told you that the back end

0:36:10.050,0:36:16.850
is actually to create and build rapport
or engagement and to continually be

0:36:16.850,0:36:23.070
promoting what you believe in and
bringing value to your your leads and

0:36:23.070,0:36:27.000
customers and so forth alright so we
gave you all that so that's goal right

0:36:27.000,0:36:35.010
there now if you starting or if you
already have a funnel hacking system I

0:36:35.010,0:36:40.530
guess if you want to call it our program
um the next step for you right now is

0:36:40.530,0:36:47.070
you need to first I think you need to
decide do you believe this I mean you

0:36:47.070,0:36:52.740
know don't don't don't like you say
karma we're giving away so much but you

0:36:52.740,0:36:57.840
know if people just like you know
they're thinking we're crazy okay you

0:36:57.840,0:37:01.290
know so first ask yourself you know do
you believe it yourself don't just

0:37:01.290,0:37:04.830
believe it because we're telling you
that this is how it is but you know do

0:37:04.830,0:37:09.750
you believe it you know came and then
what you could do this is my

0:37:09.750,0:37:12.510
recommendation isn't that the Nugget I
guess if they want to take something

0:37:12.510,0:37:17.070
right now is since we talked about
building that relationship in the back

0:37:17.070,0:37:21.930
end I think you mentioned that already
you got only six emails and that's it I

0:37:21.930,0:37:28.050
think what you want to do next is go
look at your email sequence or write

0:37:28.050,0:37:34.410
your emails that you have and create
some more yeah and create them with

0:37:34.410,0:37:40.680
value okay when I first met you I didn't
know much about the you're following up

0:37:40.680,0:37:43.710
with people
with email I kind of had an idea copy

0:37:43.710,0:37:49.530
and paste mentality right since I've met
you I've got I'm after actually in one

0:37:49.530,0:37:56.540
just one sequence I'm up to sixty emails
and but and how often the email people

0:37:56.540,0:38:03.030
how often like every other day I do it
either every day sometimes every other

0:38:03.030,0:38:07.800
day the most space that I've gotten is
three days in between you but that's

0:38:07.800,0:38:12.960
about it but what you want to do then is
you know start with that I think you

0:38:12.960,0:38:17.100
should start with that look at your
email and start adding and um if you

0:38:17.100,0:38:24.270
were to just add one email a day just
one remember you do an email and you add

0:38:24.270,0:38:29.790
it you won't have to do that email again
so in 30 days from now you'll have 30

0:38:29.790,0:38:34.380
emails 60 days from now you'll have 60
emails and if you want to stop there

0:38:34.380,0:38:37.980
that's cool you can create on your
sequence but I think you want to start

0:38:37.980,0:38:42.360
with that first and and give that value
in your email sequence and your email

0:38:42.360,0:38:46.530
follow-up yeah so that's what I have for
them what about you what would you leave

0:38:46.530,0:38:54.090
them with I'm gonna leave you with you
know kind of similar to what what you

0:38:54.090,0:39:01.110
did but with you know the 38 challenge
of you know creating 30 days worth of

0:39:01.110,0:39:06.600
emails for people so that they have and
it doesn't matter you know if you space

0:39:06.600,0:39:11.550
it out you know maybe two emails a week
I don't like the whole one email a week

0:39:11.550,0:39:17.190
thing because people tend to forget
about you you know a couple of emails a

0:39:17.190,0:39:23.850
week but do 30 emails so that you have
at least you know 15 weeks of content

0:39:23.850,0:39:28.340
you know for me I email every day that's
a whole other episode

0:39:28.340,0:39:34.410
and you know do this 30 day challenge
and just literally get out there and do

0:39:34.410,0:39:41.970
it and you know I'm big in productivity
and implementation and if I set my mind

0:39:41.970,0:39:48.600
to do something I jot out a plan and I
just execute and you know I am

0:39:48.600,0:39:56.240
I go overboard when it comes to
execution I just knock stuff out but

0:39:56.240,0:40:00.090
yeah just get out there and do it sweet
man

0:40:00.090,0:40:05.790
dude that's awesome this is this is good
stuff so remember you watching make sure

0:40:05.790,0:40:08.580
you comment
I mean we're seriously this is this is

0:40:08.580,0:40:14.760
good good stuff good info and it helps
all of us as entrepreneurs as marketers

0:40:14.760,0:40:23.130
it helped helps our field you know to
learn a new word a new description how

0:40:23.130,0:40:35.460
nice yeah yeah so I'm thinking have
submerge yeah real quick

0:40:35.460,0:40:42.210
where can people find you ready all
right so they can find me on Facebook at

0:40:42.210,0:40:48.060
Eddie sand marketing so if you go to
Facebook just go type Eddie send

0:40:48.060,0:40:54.540
marketing and you'll find my page you
can also find me on on Instagram that's

0:40:54.540,0:41:00.000
another place that I'm at a lot and that
is again same thing Eddie send marketing

0:41:00.000,0:41:06.200
you'll find it there as well awesome and
you can find me at karma sengai

0:41:06.200,0:41:13.470
marketing.com and you can also find me
over at youtube you just go to karma

0:41:13.470,0:41:19.620
sagen marketing.com
/youtube and you'll find either so is

0:41:19.620,0:41:25.770
man right on yeah if you've enjoyed this
episode you know go ahead and click that

0:41:25.770,0:41:33.210
like button hit subscribe and we will
see you next time guys so take care hmm

0:41:33.210,0:41:35.930
bye bye

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