If you have known me for even half a second personally, you would learn real quick that I have a massive “The Flash” addiction.
The Flash (The DC Superhero) is my absolute favorite superhero ever.
I watch the TV show, I collect memorabilia, etc.
In fact, I just went on Amazon a few days ago and purchased those Cute Funko Pop collectibles and they came in today.
I was so so excited.
Now most people would attribute only running at super speed with the Flash.
But there is so much more to him than running.
One of the biggest things he can do is think at super speed as well.
His ability to think at super speed allows him to analyze every possible outcome to any situation that comes his way in 0.000000000000000000000000000000000001 tenths of a second.
He could literally think all the way through a million possible ways to do something faster than light could travel from one end of an atom to the next.
And thinking through every possible scenario is exactly what we as marketers need to do as well.
I harp on and on about planning.
And the most important things inside our plan is the “What if” section.
The “What If” section is an “If this / then that” section of possible things that could happen while trying to acquire customers.
If this happens than I do that….
Think through every possible scenario. Every possible objection that a potential customer could ever come up with, then add it in.
Then whenever it comes up, you know just what to do.
If you would like to have a list of “What If's” click the link below.
Here is the link: