Category Archives for "Copywriting"

#1 Split Testing Mistake

Even after a couple years after I got into copywriting, marketing, and advertising I still had no idea what I was doing when it came down to split testing. I found myself, most of the time, not even doing any real testing in the first place. That is probably why I wasn’t making any money […]

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F**K Your Swipe File

When I first got into the copywriting world I was told by everyone that I should have a swipe file for every aspect of my writing. + “Have a swipe file for Headlines…” + “Have a swipe file for Subject lines…” + “Have a swipe file for bullets…” Blah blah blah.. And like everyone else […]

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